The
original concept from the client was to have a seal skating the IMSI
logo into the pond ice. I provided the
first sketch,
which I thought didn't really work because the IMSI logo looked too
intricate to be "drawn" with ice skates. In the
second sketch
the logo looked lost on the seal's nose. When I blew up the
logo
as a backdrop suddenly it looked like a like a hill in the background.
I added a few branches to the vertical bars for a to simulate
trees and submitted the
third sketch.
Wiith a
seal
having skates instead of flippers, I thought people would wonder what
kind of animal it was, so I suggested a bear instead. The
last
step was to create the
final cover
art and
two other
images for the inside and back. The client was
happy, and a holiday card was born!
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